From Alexandra Franzen at Unicorns for Socialism, and Fabeku Fatunmise on Facebook, I came across this post:
How to Write Heart-Stopping Testimonials – and When to Keep Your Thoughts to Yourself
Excerpt:
First & foremost — you don’t have to write a testimonial, just because you’re asked.
Perfectly good reasons to say NO:
: You don’t have time to review the program, product or offering thoroughly (or at all).
: You don’t know the requester very well (or you do — and wish you didn’t).
: You simply don’t want to review the program, in the first place.
: You just wrote a testimonial for a similar (or competing) offering, and you’re, like, done with that genre.
: It just doesn’t feel right.On the light side, there are plenty of excellent reasons to say YES.
(Click here to read the rest of the post.)
I feel self-conscious asking my (happy) customers for testimonials. It might indeed make it easier for them if they have some kind of a blueprint, but at the same time, I don’t want to force them into giving an overly formulaic response.
